Friday, April 22, 2011

Check us out in Memphis' Commercial Appeal!

http://www.commercialappeal.com/news/2011/apr/22/walk-on-wood/#

 

Walk on wood: Traditional flooring option more attractive than ever

  • Email
  • Discuss
  • Share »
  • Print
  • A
  • A
  • A
Brad Graham installs engineered hickory hardwood flooring at a home under construction by builder Warren Ayres in East Memphis.  Engineered wood products can save on installation and materials costs without sacrificing quality.
Brad Graham installs engineered hickory hardwood flooring at a home under construction by builder Warren Ayres in East Memphis. Engineered wood products can save on installation and materials costs without sacrificing quality.
Kathy Forrester loved the hardwood floors that ran throughout the downstairs of her 22-year-old Covington, Tenn., home.
The carpet in her master suite? Not so much.
A cross-section of a solid hickory plank is shown above a cross-section of an engineered hickory product. Engineered flooring has the subfloor built in, which can save on installation costs.
Photo by Dave Darnell
Buy this photo »
A cross-section of a solid hickory plank is shown above a cross-section of an engineered hickory product. Engineered flooring has the subfloor built in, which can save on installation costs.
So when she opted last year to renovate her master bath, Forrester decided to take the project one step further: She replaced her bedroom flooring to match the oak floors she loved in her other rooms.
"It's just very clean, it's pretty, it's easy to take care of," she said. "And it looks good forever."
As a floor covering choice, hardwood is as traditional and timeless as it comes. But over the decades, trends have shifted, product lines have expanded, and, like everything else, wood floors have gone in and out as the pinnacle of high fashion.
Right now, they're definitely in -- and the darker, the better.
"I love the dark hardwoods," said Ami Austin, owner of Memphis-based Ami Austin Interior Design. "I think a very dark hardwood floor just looks so sophisticated."
Leigh Shannon, referral marketing specialist for Memphis-based distributor Forest to Floor, said finish requests are getting darker and darker.
"People are staining them to look completely black," she said. "You can pair them with white walls and make a space look bigger."
Shannon, a fifth-generation member of her family's hardwood manufacturing and distributing businesses, said hand-scraped, distressed hardwood floors are equally hot. But, she added, quality among distressed finishes can vary widely.
"Hand-scraping is going to have a better look to it," she said, noting that her family's manufacturing company, Shamrock Plank Flooring, sends its boards out to be distressed by hand. "If a floor has been scraped by a machine, you'll see 'corn rows,' or the same pattern across all the boards."
Floors distressed not only by hand, but also by time and use, are also all the rage. In these days of "reduce, reuse, recycle," there's no greener way to go in a renovation project than to make the most of a home's existing floors.
"We're salvaging a lot of floors," said Bill Jackson, owner of Midtown Hardwood & Tile. "In Midtown, a lot of homes are 80 to 100 years old. When you go over the top of (original flooring), you're changing the integrity of that house. And there's no way, really, to replace that. Why not deal with a bit of a stain here and there? It's like when you look at an adobe wall and it's not perfectly square. That's part of its natural grace. That's the part you come to appreciate."
A similar patina can be achieved in newer homes through the use of reclaimed wood. Shannon said a number of lines these days offer hardwoods taken from old barns and other demolished buildings.
"At Shamrock, we took heart pine beams from an old Kentucky distillery," she said. "People like that distressed look, but they also like the story behind it. They like knowing it used to be somewhere else and now it's on their floors. They like the nail holes and wormholes, even."
As far as green options go, hardwood sometimes gets a bad rap. Critics point to perceived problems in the logging industry as reasons to steer away from wood flooring. However, Jackson said, "in the grand scheme, that's a minor percentage."
"In your exotics, you may occasionally have things slip through, especially when it's coming from areas susceptible to poaching," he said. "When you're looking at using something like that, in my humble opinion, you need to minimize the amount you're using. You can use those woods predominantly as accent pieces."
For example, in the Mud Island home of custom builder Bob Burditt, Jackson installed primarily white oak flooring. But in the dining room, he laid it in a herringbone pattern set off by a border of Brazilian cherry.
"I love the look," Burditt said of the hardwood floors that run throughout his entire main floor. "It will last a long time if I take care of it. And years from now, if it shows wear, I can refinish it and bring it back to life."
Something not many consumers realize, Shannon said, is that engineered flooring options now on the market can handle rough wear and take a new finish the same way solid wood floors can. Again, she stressed, quality and content vary widely, so homeowners should do some research to figure out how a floor is made and whether it's right for their lifestyle before investing in an engineered product.
"They need to turn it to the side and see how much of the actual wood species is there," she said.
The thicker the layer of hardwood and the higher the number of plies, or layers, the better the chance the floor will take heavy wear and be susceptible to refinishing. And the benefits of engineered flooring can be great, said custom builder and remodeler Warren Ayres.
Ayres, owner of Warren Ayres Builder, recently installed engineered hardwood in an East Memphis home to save on both materials and budget.
"With a concrete floor, to lay hardwood on it you have to put down a moisture barrier and a three-quarter-inch plywood and then three-quarter-inch solid wood flooring," he said.
By installing an engineered product that had its subfloor built in, his home buyers saved on materials and installation costs. What they didn't sacrifice, Ayres said, was quality.
"When you see the product right next to the real product, you can't tell the difference," he said.
Whether engineered floors, solid woods, exotics or rapidly renewable bamboo, homeowners are using hardwoods as much as or even more than in the past -- and in rooms throughout the house, not just entries, living and dining rooms.
"We're seeing a lot of people trending back to putting wood in the kitchen," Jackson said.
Austin stressed that function must come first, so think twice about installing a sleek, dark floor if you have four dogs, or consider how you'd handle a dishwasher overflow before putting wood in the kitchen.
Or if, like me, you have a child who loves to tear through the house on a tricycle, think about a hand-scraped, distressed finish that looks even better with wear. Whatever your family's needs, there's likely a wood product on today's market that can meet it.
"There's such a wide variety of species out there -- colors, textures, grains, patterns," Shannon said. "We're trying to get the message out there to look around, to get what you want. And the price won't kill you."
Stacey Wiedower is a home and design writer and residential interior designer. Read more from her at designinsider.blogspot.com.
Quick cleaning tips
Caring for hardwood floors is "really easy if you do it right," said Steven Eck, owner and chief marketing officer of floor care company Holloway House Inc. Here, he offers a few simple rules of thumb:
Keep debris and grit off the floor with entry mats.
Once a week, give the floor a light cleaning with a microfiber mop dampened with tap water.
For a deeper clean, use a light, oil-free cleaner. "We do not recommend any oil-based products," Eck said. "They can leave a film on the floor."
If you do notice a film after cleaning, rinse it with a microfiber mop dampened with water. "The less water you use, the better, but small amounts of water will not hurt a wood floor," Eck noted.
For high-traffic areas, clean once a week with a cleaning solution, such as Holloway House's Quick Shine line of products meant for use on hardwood.
To maintain the "gloss" of a hardwood finish, go for a water-borne polymer product, not a wax. "Put that down to freshen high-traffic areas once every two months," Eck said. "For lighter traffic areas, once every six months."

Shamrock on Designing Spaces!!

http://www.designingspaces.tv/show_segment.php?id=802


Beautiful Wood Interiors: The Surprise Solutions
Correspondent Megan Dice and Zina Cohen from the American Hardwood Information Center take a look at the green factors associated with hardwoods from American trees. They are sustainable, meaning they have a longer lifespan of use compared to mass produced, throw-away age materials. They offer many generations of use.
Plus, in the manufacturing process, there are no emissions of methane or nitrogen oxides, and minimal emissions of carbon dioxide. Manufacturing energy is limited to running a saw blade and North American hardwoods can be regionally sourced. Did we mention they look fabulous as floors, cabinets, and furniture?
How 'Wood' You Like to Go Eco-Friendly?
Wood lends warmth to our homes and offers a wide range of styles, colors and textures to our interior designs. But many of us living a green lifestyle may consider hardwoods lacking in environmental friendliness. The American Hardwood Information Center, the authoritative resource for American hardwoods introduces American hardwoods eco-friendly products.

American hardwoods are home grown, legally sourced, and products made from them are beautiful and durable. When considered through Life Cycle Analysis against other materials-- hardwood products are favored for their extremely long service life, low carbon footprint and eco-friendly disposal or repurposing at the conclusion of their useful lives. There is no substitute, and is one of the most environmentally friendly building, design and furnishing materials.

Common Questions:

If growing trees are so important to lessening our carbon footprint, why cut them down?

• Those same trees that have stored carbon will release carbon dioxide back into the atmosphere IF unharvested and left to decompose. In addition, unmanaged forests are plagued with a multitude of problems that include overcrowding, vulnerability to insect and disease epidemics, inadequate species reproduction, and the heavy accumulation of dead vegetation on the forest floor which can fuel catastrophic wildfires. Bottom line – wood is good and it makes good sense to use it.

Why choose products made from American hardwoods?

• One of the most environmentally friendly building, design and furnishing materials is American hardwoods. When considered through Life Cycle Analysis against other materials, hardwoods are favored for their extremely long service life, low carbon footprint and eco-friendly disposal or repurposing at the conclusion of their useful lives.

What are the environmental advantages to using products made from American hardwoods?

• Solid hardwood as building and furnishing materials go against the grain of a mass-produced, throw-away age because they offer the potential for many generations of hard use. Plus, in the manufacturing process, there are no emissions for methane or nitrogen oxides, and minimal emissions for carbon dioxide. Manufacturing energy is limited to running a saw blade and North American Hardwoods can be regionally sourced.

American hardwoods are more abundant today than they were 50 years ago according to the USDA Forest Service. When harvested responsibly, American hardwoods are actually carbon negative. Trees absorb carbon, emit oxygen, and store unused carbon for the lifetime of the products created from the tree. Beautiful, durable, carbon negative, is a natural choice.

For more information, please visit http://www.HardwoodInfo.com.
Press Release
(Deerfield Beach, FL- March 2011) Branded Entertainment Pioneers O2 Media welcomes to the show the American Hardwood Information Center, the authoritative resource for American hardwoods. Make sure you tune in to the ‘Designing Spaces’ Think Green series March 25th, 27th, and 28th at 9:30am (ET/PT) as they air on WEtv.

Wood lends warmth to our homes and offers a wide range of styles, colors and textures to our interior designs. But many of us living a green lifestyle may consider hardwoods lacking in environmental friendliness. Special guest Zina Cohen, from the American Hardwood Information Center joins the show to help educate viewers about hardwoods-- and living green.

“Appearing on the ‘Think Green’ series is a great opportunity to show the benefits of using American hardwoods”, Cohen says. “They are home grown, legally sourced and products made from them are not only beautiful and durable, but when considered through Life Cycle Analysis against other materials, hardwood products are favored for their extremely long service life, low carbon footprint and eco-friendly disposal or repurposing at the conclusion of their useful lives. There is no substitute - truly one of the most environmentally friendly building, design and furnishing materials”.

During the show viewers will learn that when harvested responsibly-- American hardwoods are actually carbon negative. Trees absorb carbon, emit oxygen, and store unused carbon for the lifetime of the products created from the tree.

Lysa Liemer, ‘Designing Spaces’ Executive VP of Programming and Chief Operating Officer, says, “We are always exploring exciting topics and trends to inspire viewers to learn about ways to help preserve the environment, and the American Hardwood Information Center delivered the perfect solution.”

American Hardwoods, beautiful, durable, carbon negative-- truly the natural choice. For more information, please visit http://www.HardwoodInfo.com.

About Designing Spaces: The TV show is a half-hour informative series that inspires viewers to make every space count and instructs them on the smartest ways to make their homes more beautiful and functional. To view a show online, just go to http://www.designingspaces.tv. If you have a great idea for a story, or want to be a part of the show please contact Lysa Liemer at lysa@designingspaces.tv.

About O2 Media: Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer of the branded entertainment industry. Since its inception, O2 Media has engaged, entertained and educated viewers with such reputable shows as Designing Spaces, www.designingspaces.tv and The Balancing Act, www.thebalancingact.com on Lifetime Television. The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™. Household brands and blue chip companies alike, continue to depend on O2 Media for effectively communicating their message to consumers. For more information on O2 Media, visit http://www.o2mediainc.com.


Thursday, March 10, 2011

Our new Shamrock Plank Flooring Book for your design libraries!!

Our New Shamrock Plank Flooring Book
SHAMROCK PLANK FLOORING, locally manufactured by a Fifth Generation, family owned company.
The layout of the book.
Our many different 5/8" Environeered products, all including 9 ply birch cores and 4 mm wear layers.
Our Handscraped Lines:
Gasthaus Series 3/4"
Pub Series 5/8"
Saloon Series 3/8"
Our Environeered Exotic Collection includes:
5/8" Premium Tigerwood
5/8" Premium Santos Mahogany
5/8" Premium Brazilian Cherry
All the profile, warranty and LEED information.

Tuesday, February 1, 2011

Check out our new YouTube video!!

A nice comment given to one of our Distributors about our product.... Thought we would brag a little!

Dear Forest To Floor,


I just wanted to let you know that I am very pleased with the white oak flooring I received from Forrest to Floors.  Although I do not regard myself as a professional wood floor installer, I have installed quite a few wood floors of different species, both finished and unfinished.  The flooring you sold me went together easily, tightly and should take minimal sanding.  All signs of good milling.  Also the grade description was accurate, although I was pleased that the grade was a little better than described.  Thank you for the professional and timely service you provided.
Please share my gratitude with your colleagues.

Brad S.

Wednesday, January 26, 2011

Wednesday, January 19, 2011

Have you been watching the Bachelor this season??

If you have.... you might have noticed the floors look very familiar. The rose ceremony floors look exactly like our Pilsner Hickory Hanscraped floors! 



And in the room next door, they look just like our floors from the Saloon Series!


 Check out all the different handscraped floors that we offer....www.shamrockplankflooring.com

Tuesday, January 11, 2011

New Year New Colors See us at Surfaces Booth B7375 as we unveil 5 new colors for our Environeered Flooring Line

SURFACES, the leading floor covering industry event, brings together thousands of retailers, distributors, installers, designers and home builders for three days of face-to-face networking, education and product sourcing. SURFACES is the first industry event of the year therefore making it an “unveiling” of the newest and most innovative products, tools and technologies in floor covering before they hit the market. In 2011, SURFACES and StonExpo | Marmomacc Americas, the #1 North American stone industry event, will combine in one spectacular location to form S², a mega event, featuring the most extensive display of floor covering, natural stone products and educational offerings in the world!