Friday, April 22, 2011

Shamrock on Designing Spaces!!

http://www.designingspaces.tv/show_segment.php?id=802


Beautiful Wood Interiors: The Surprise Solutions
Correspondent Megan Dice and Zina Cohen from the American Hardwood Information Center take a look at the green factors associated with hardwoods from American trees. They are sustainable, meaning they have a longer lifespan of use compared to mass produced, throw-away age materials. They offer many generations of use.
Plus, in the manufacturing process, there are no emissions of methane or nitrogen oxides, and minimal emissions of carbon dioxide. Manufacturing energy is limited to running a saw blade and North American hardwoods can be regionally sourced. Did we mention they look fabulous as floors, cabinets, and furniture?
How 'Wood' You Like to Go Eco-Friendly?
Wood lends warmth to our homes and offers a wide range of styles, colors and textures to our interior designs. But many of us living a green lifestyle may consider hardwoods lacking in environmental friendliness. The American Hardwood Information Center, the authoritative resource for American hardwoods introduces American hardwoods eco-friendly products.

American hardwoods are home grown, legally sourced, and products made from them are beautiful and durable. When considered through Life Cycle Analysis against other materials-- hardwood products are favored for their extremely long service life, low carbon footprint and eco-friendly disposal or repurposing at the conclusion of their useful lives. There is no substitute, and is one of the most environmentally friendly building, design and furnishing materials.

Common Questions:

If growing trees are so important to lessening our carbon footprint, why cut them down?

• Those same trees that have stored carbon will release carbon dioxide back into the atmosphere IF unharvested and left to decompose. In addition, unmanaged forests are plagued with a multitude of problems that include overcrowding, vulnerability to insect and disease epidemics, inadequate species reproduction, and the heavy accumulation of dead vegetation on the forest floor which can fuel catastrophic wildfires. Bottom line – wood is good and it makes good sense to use it.

Why choose products made from American hardwoods?

• One of the most environmentally friendly building, design and furnishing materials is American hardwoods. When considered through Life Cycle Analysis against other materials, hardwoods are favored for their extremely long service life, low carbon footprint and eco-friendly disposal or repurposing at the conclusion of their useful lives.

What are the environmental advantages to using products made from American hardwoods?

• Solid hardwood as building and furnishing materials go against the grain of a mass-produced, throw-away age because they offer the potential for many generations of hard use. Plus, in the manufacturing process, there are no emissions for methane or nitrogen oxides, and minimal emissions for carbon dioxide. Manufacturing energy is limited to running a saw blade and North American Hardwoods can be regionally sourced.

American hardwoods are more abundant today than they were 50 years ago according to the USDA Forest Service. When harvested responsibly, American hardwoods are actually carbon negative. Trees absorb carbon, emit oxygen, and store unused carbon for the lifetime of the products created from the tree. Beautiful, durable, carbon negative, is a natural choice.

For more information, please visit http://www.HardwoodInfo.com.
Press Release
(Deerfield Beach, FL- March 2011) Branded Entertainment Pioneers O2 Media welcomes to the show the American Hardwood Information Center, the authoritative resource for American hardwoods. Make sure you tune in to the ‘Designing Spaces’ Think Green series March 25th, 27th, and 28th at 9:30am (ET/PT) as they air on WEtv.

Wood lends warmth to our homes and offers a wide range of styles, colors and textures to our interior designs. But many of us living a green lifestyle may consider hardwoods lacking in environmental friendliness. Special guest Zina Cohen, from the American Hardwood Information Center joins the show to help educate viewers about hardwoods-- and living green.

“Appearing on the ‘Think Green’ series is a great opportunity to show the benefits of using American hardwoods”, Cohen says. “They are home grown, legally sourced and products made from them are not only beautiful and durable, but when considered through Life Cycle Analysis against other materials, hardwood products are favored for their extremely long service life, low carbon footprint and eco-friendly disposal or repurposing at the conclusion of their useful lives. There is no substitute - truly one of the most environmentally friendly building, design and furnishing materials”.

During the show viewers will learn that when harvested responsibly-- American hardwoods are actually carbon negative. Trees absorb carbon, emit oxygen, and store unused carbon for the lifetime of the products created from the tree.

Lysa Liemer, ‘Designing Spaces’ Executive VP of Programming and Chief Operating Officer, says, “We are always exploring exciting topics and trends to inspire viewers to learn about ways to help preserve the environment, and the American Hardwood Information Center delivered the perfect solution.”

American Hardwoods, beautiful, durable, carbon negative-- truly the natural choice. For more information, please visit http://www.HardwoodInfo.com.

About Designing Spaces: The TV show is a half-hour informative series that inspires viewers to make every space count and instructs them on the smartest ways to make their homes more beautiful and functional. To view a show online, just go to http://www.designingspaces.tv. If you have a great idea for a story, or want to be a part of the show please contact Lysa Liemer at lysa@designingspaces.tv.

About O2 Media: Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer of the branded entertainment industry. Since its inception, O2 Media has engaged, entertained and educated viewers with such reputable shows as Designing Spaces, www.designingspaces.tv and The Balancing Act, www.thebalancingact.com on Lifetime Television. The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™. Household brands and blue chip companies alike, continue to depend on O2 Media for effectively communicating their message to consumers. For more information on O2 Media, visit http://www.o2mediainc.com.


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